PROAGENT MEMBERS
Meet the agents building their businesses
with ProAgent powered by Real.
A featured member roster highlighting agents who choose ProAgent for clearer pricing, practical support, and included tools—while running their business their way.
Joe Ballarino leads the ProAgent Platform—making sure ProAgent Works users and Real ProAgents have a clear, reliable way to run their business: cleaner workflows, tighter compliance, better systems, and faster answers when it matters.
He’s been in real estate since October 1994 and has led brokerage operations since 1997. He built a local brokerage into a 500-agent, multi-state online brokerage, then transitioned that operation into Real’s platform structure.
Joe’s edge is that he’s lived at the intersection of operations and technology for decades. He led a 35+ person IT organization to take Form Simplicity from concept to statewide adoption and helped drive $1.75M in annual software revenue—all while keeping the business practical for agents in the field.
He’s also a long-time MLS and association leader—serving as President of the Naples Area Board of REALTORS® and earning Realtor of the Year, with national service including eight years on NAR MLS committees.
Today, Joe’s focus is simple: reduce friction, remove confusion, and help agents operate independently with confidence—through platform leadership that’s calm, direct, and built on real-world scale.

Address Bonita Springs, FL








