Real Estate Agent Tools
that help you run smoother.
ProAgent combines Real’s core platform with practical day-to-day tools that help agents stay organized, follow up faster, and keep business moving—while staying independent and keeping their brand.
Independent at Real. Better equipped day to day.
What you get access to
Real provides the brokerage and the core technology platform. ProAgent adds ProAgent Works and practical real estate workflow tools that make it easier to run your business day to day—without changing how you operate.
- Tools you’ll actually use (not a long list you ignore)
- Clearer day-to-day workflow from lead → contract → close
- Independence stays intact—always
Real’s core platform (included at Real)
These tools are built into Real. ProAgent helps you use them smoothly day-to-day.
reZEN
Transactions + compliance in one place—from contract to close.
- Clear next steps
- Documents tied to the file
- Fewer missed items
HeyLeo
An AI client liaison that helps buyers search, ask questions, and book tours—while you stay the agent.
- Captures criteria after-hours
- Reduces back-and-forth
- Keeps momentum moving
Design Center + MAXA
Professional marketing pieces in minutes—without outsourcing every little thing.
- Templates you can reuse
- Fast listing collateral
- Consistent branding
Real Wallet
Better financial visibility for your business, with rewards that may be applied toward your annual cap under Real’s rules.
- Cleaner financial visibility
- Better spending organization
- More clarity as you scale
Included with ProAgent
ProAgent adds practical tools that help you stay consistent, follow up faster, communicate better, and keep your business organized.
ProAgent Works
A practical work companion built for the real estate workday — helping agents move through communication, marketing, listing content, call prep, and repeatable workflows with more clarity and less friction.
Every ProAgent member gets access to ProAgent Works, with expanded Core access available through the ProAgent Core option.
Client communication
Helps agents write clear, effective messages for buyers, sellers, and other agents.
Brand + marketing content
Helps create public-facing content that builds trust, authority, and consistency over time.
Listing content
Helps create property-specific marketing and messaging across the life of an active listing.
Transaction support
Helps agents think through forms, negotiations, next steps, and edge cases more clearly.
Lofty CRM
A real estate CRM and workflow tool that helps capture leads, automate follow-up, and keep your pipeline visible.
- Lead capture + routing
- Automated nurture
- Pipeline visibility
SkySlope Forms
Create contracts, fill forms, and send for signature — fast.
- Start contracts quickly
- E-sign flow built in
- Less paperwork drag
Fastmail Email
A Fastmail account you can use with your own custom domain for clean, brand-consistent email.
- Brand email with your domain
- Clean inbox management
- Simple setup
The point is not AI for AI’s sake. It is having practical tools that help agents move through the workday with more clarity, better consistency, and more control.
See ProAgent WorksSee what support looks like when business is moving fast.
You keep your brand, your clients, and your process—while getting practical tools and more direct support when it matters.