THE PROAGENT PLATFORM AT REAL
Comparing the technology included with a brokerage? ProAgent adds Lofty CRM with a personal website, SkySlope Forms, Fastmail, Works, and Home alongside Real's brokerage platform—all around your independent business.
BUILT AROUND THE AGENT
A platform earns its place by helping you serve clients and build the business you want. Clear economics, useful resources, a personal presence, and people who understand the work all have a part to play.
THE TOOLS BEHIND YOUR WORK
Lofty CRM and your personal website. SkySlope Forms. Fastmail. ProAgent Works and ProAgent Home. All alongside Real's brokerage platform, with resources for learning, referrals, and consumer home search.
Real provides the brokerage platform, with reZEN for transaction information and commission details. Its wider resources include Real Academy, Referral Central, and Hey Leo, Real's conversational home-search experience for consumers.
Your included Lofty CRM and personal website give you a place to manage contacts, follow up, and understand recorded website activity. Keep useful client context close as the relationship develops.
SkySlope Forms is part of your ProAgent package, giving you a dedicated tool for real estate forms and transaction paperwork alongside Real's brokerage processes.
Fastmail professional email is included with ProAgent. It gives everyday client and business correspondence its own place in the set of tools supporting your work.
PROAGENT WORKS / YOUR DAILY WORKSPACE
Real business information, Lofty client activity, your calendar, and writing assistance meet in ProAgent Works. Start with a useful view of your day, ask in ordinary language, and keep your judgment at the center.
THE TECHNOLOGY BEHIND IT
ONE CLEAR PLACE TO WORK
01See what needs you.
02Ask in ordinary language.
03Review. Decide. Make it yours.
PROAGENT HOME / YOUR PUBLIC PRESENCE
ProAgent Home is where consumers get to know you, explore the places you serve, and understand the homes you represent. Your experience gives them something personal to connect with before the first conversation.
Give people a sense of your background, approach, and local perspective before the first conversation.
Bring verified details and firsthand observations together to explain how a home lives and what makes it distinctive.
Help consumers explore cities and communities through the experience of the agents who know them.
Prepare your stories in Works, with AI helping shape your firsthand answers into writing you review and edit. Your approved version goes through Home review before publication. Clients connect directly with you.
PEOPLE AND PERSPECTIVE
Your business benefits from the ideas, experience, and relationships around it. ProAgent's personal support sits alongside Real's broader learning and agent community.
STRAIGHT ANSWERS
What's included, how the resources fit, and where to find help.
ProAgent includes Lofty CRM with a personal website, SkySlope Forms, Fastmail professional email, ProAgent Works for everyday business information and AI-assisted writing, and ProAgent Home for your public profile, property stories, and local knowledge. As a Real agent, you also have Real's brokerage platform and resources, including reZEN, Real Academy, Referral Central, and Hey Leo for conversational home search. Together with the ProAgent model, practical support, and community, these resources support your independent real estate business.
Start with the work you need to do: manage contacts, follow up, handle paperwork, communicate with clients, and understand your business. Ask which tools are included, what each one does, and where you can get help using them. Compare that with the tools you already use and the work that still takes too much effort. The resource descriptions on this page explain the role of each tool in ProAgent's offering.
Real is the brokerage and provides its brokerage systems and resources. ProAgent adds its operating model, included tools, practical support, and community for independent agents at Real. The complete offering combines the two; ProAgent Works is one part of it.
Yes. ProAgent includes Lofty CRM with a personal website. Lofty supports client information and recorded website activity. ProAgent Home complements that with public agent profiles, property stories, and local knowledge.
Yes. SkySlope Forms and Fastmail professional email are included in the ProAgent technology package, alongside Lofty CRM, a personal website, ProAgent Works, and ProAgent Home.
ProAgent Works is the private member workspace for business reporting, clients, transactions, listings, community, and AI-assisted writing. It brings useful Real and Lofty information into a simpler daily view. Real continues to handle brokerage operations, and Lofty remains the CRM. Included tools also retain their own purposes and places to work.
ProAgent Home is the public consumer experience for agent profiles, property stories, and the places agents serve. Members prepare their profiles and stories in Works, review their writing, and submit it for Home review before publication. Consumers can get to know and contact the agent directly on Home.
ProAgent combines useful tools with practical help. Works presents business information in ordinary language, and AI can help shape your firsthand answers into writing you review and edit. You can start with a question and get help finding the right tool or next step.
Real Academy provides learning resources for agents. Referral Central is a space in Real's community for finding fellow agents and sharing referral opportunities. Hey Leo is Real's conversational home-search experience for consumers. These are Real resources within the broader ProAgent at Real experience.
Confirm which accounts, contacts, and materials you are permitted to retain, when your existing access ends, and what needs to be set up before you move. Review the Switching Brokerages Checklist for tool access, email, forms, and client communication. Bring your current tools and setup questions to a conversation with Joe about ProAgent's included resources.
YOUR BUSINESS. THE WHOLE PICTURE.
Bring the tools you use today. Talk with Joe about what ProAgent includes and how the complete offering fits the way you want to build at Real.
